In the digital economy, data is the key to success. With professional business analytics from Simplify Data in Kiel, you can unlock the full potential of your company data:
With our expertise in business intelligence and analytics, we help you gain valuable insights from your data and align your business for the future.
In today's data-driven business world, business analytics is the key to sustainable corporate success. With our tailor-made analytics solutions from Kiel, we support you in this endeavour:
With our expertise in business analytics, we accompany you on your journey to becoming a data-driven organisation:
Business analytics refers to the ability to collect, analyse and interpret large amounts of data to gain business insights, predict trends and improve decision-making. The goal is to improve a company's performance.
Microsoft Power BI is a business intelligence tool that enables you to collect data from various sources and visualise it in interactive dashboards and reports. This helps companies to use their data effectively to make informed decisions quickly and continuously optimise their business strategies.
Process mining is a technique that aims to understand and improve business processes by analysing event logs from IT systems. It enables companies to identify inefficiencies, bottlenecks and deviations from standard processes in order to increase process efficiency and cost savings.
Getting started with business analytics begins with defining clear business goals, followed by selecting the right tools and technologies. It is also important to train employees in how to work with data and analytics and to implement a process for continuously reviewing and adjusting analytics strategies.
In business analytics, various data sources such as financial reports, customer data, operational data, social media insights and market research results can be used. Integrating this data enables holistic analysis and informed decisions.
Artificial intelligence (AI) is an important tool for business analytics because it enables us to automate processes, improve customer interaction and provide valuable data analysis. With customised AI models, we can help you optimise your business processes and use your data effectively.
Business intelligence (BI) offers numerous advantages: better decision-making through data-driven insights, identification of business trends and patterns, optimisation of business processes, improvement of customer relationships and increased competitiveness. BI tools such as Power BI and Metabase enable complex data to be transformed into understandable visualisations.
The success of business analytics is measured by improved business results such as increased sales, cost savings, higher customer satisfaction or more efficient processes. It is important to define clear KPIs (key performance indicators) before implementing analytics strategies.